The above image is of a glasses store in Forest Hills, Queens. The logo is simple, as is the font. The words are neatly contained in the box, but yet not perfectly since the words are at the bottom if the box. This gives it some space and uniqueness. The fact that all the letters are lower case makes it easy on the eye to read.
This is a photo of the M&Ms store in Times Square, and going with Times Square fashion the store's logo is large and visible from far away. I like it because it is simple, yet playful. The M&Ms logo is universally recognizable, and it doesn't need much else.
The above two images are on Madison Avenue. Madison Avenue is a high fashion, expensive shopping street in the upper east side. These two store logos are perfect examples of the feel of Madison Avenue. The Calvin Klein logo is simple, small and even posh looking. The store itself and the clothing the brand sells is also simple, and expensive. The Hermes logo is also small, but it on the other hand has more texture than the Calvin Klein logo. The Hermes logo, both the font of the actual word and the horse logos that go along with it, are gold which of course gives it that posh, exclusive, fancy and well expensive vibe.
This is the Lego store in Rockefeller Center. The top of the store has the word "Lego" written in simple font, not in the Lego logo. This is because of building regulations, but they did include the Lego logo in the window. The Lego logo, much like the M&Ms logo, is universally recognizable. The logo is playful, simple and timeless, just like their product!
This jewelry store is in Forest Hills, Queens. At first glace it may seem like they didn't have much of a choice as far as the font goes, because of the building regulations, but the neighboring signs are a bit more interesting. The font is boring, simple and the capital letters add seriousness and harshness. The store's exterior itself does not look inviting, or luxurious which it should as a jewelry shop. The font should be more sophisticated, lower case letters, italics and/or script would add a feel of luxury to the shop. 
This is the front of the DKNY store on Madison Avenue. The logo is fine, it is simple and yet sophisticated like the clothes they sell, but the neon lights do not fit in the Madison Avenue environment (think of the Hermes and Calvin Klein signs), this would be more fitting in Times Square. To make this look better and fitting would be to take away the lights, and enlarge the smaller, silver DKNY sign.
The above two images are from the Times Square area. They are both big, shiny, flashy and do not go with what they are advertising for. The first is the MTA subway, which I'm sure we can all agree on, is everything but fancy, flashy, or luxurious. The second is Shake Shack, don't get me wrong I love their burgers, but it is just a burger "restaurant". Simpler sings for both would accurately portray what they sell, (sometimes) efficient service in the MTA's case, and simple tasty burgers & shakes for Shake Shack.
This is a Salon sign somewhere on the upper east side over by 3rd or 2nd Avenue. The logo is simple and dull, and I don't agree with the spaces in between each letter of the word "salon". I like the simple is better motto, but this is too extreme. The sign needs some color, and some life to to the words.
