This jewelry store is in Forest Hills, Queens. At first glace it may seem like they didn't have much of a choice as far as the font goes, because of the building regulations, but the neighboring signs are a bit more interesting. The font is boring, simple and the capital letters add seriousness and harshness. The store's exterior itself does not look inviting, or luxurious which it should as a jewelry shop. The font should be more sophisticated, lower case letters, italics and/or script would add a feel of luxury to the shop. 
This is the front of the DKNY store on Madison Avenue. The logo is fine, it is simple and yet sophisticated like the clothes they sell, but the neon lights do not fit in the Madison Avenue environment (think of the Hermes and Calvin Klein signs), this would be more fitting in Times Square. To make this look better and fitting would be to take away the lights, and enlarge the smaller, silver DKNY sign.
The above two images are from the Times Square area. They are both big, shiny, flashy and do not go with what they are advertising for. The first is the MTA subway, which I'm sure we can all agree on, is everything but fancy, flashy, or luxurious. The second is Shake Shack, don't get me wrong I love their burgers, but it is just a burger "restaurant". Simpler sings for both would accurately portray what they sell, (sometimes) efficient service in the MTA's case, and simple tasty burgers & shakes for Shake Shack.
This is a Salon sign somewhere on the upper east side over by 3rd or 2nd Avenue. The logo is simple and dull, and I don't agree with the spaces in between each letter of the word "salon". I like the simple is better motto, but this is too extreme. The sign needs some color, and some life to to the words.
This jewelry store is in Forest Hills, Queens. At first glace it may seem like they didn't have much of a choice as far as the font goes, because of the building regulations, but the neighboring signs are a bit more interesting. The font is boring, simple and the capital letters add seriousness and harshness. The store's exterior itself does not look inviting, or luxurious which it should as a jewelry shop. The font should be more sophisticated, lower case letters, italics and/or script would add a feel of luxury to the shop. 
This is the front of the DKNY store on Madison Avenue. The logo is fine, it is simple and yet sophisticated like the clothes they sell, but the neon lights do not fit in the Madison Avenue environment (think of the Hermes and Calvin Klein signs), this would be more fitting in Times Square. To make this look better and fitting would be to take away the lights, and enlarge the smaller, silver DKNY sign.
The above two images are from the Times Square area. They are both big, shiny, flashy and do not go with what they are advertising for. The first is the MTA subway, which I'm sure we can all agree on, is everything but fancy, flashy, or luxurious. The second is Shake Shack, don't get me wrong I love their burgers, but it is just a burger "restaurant". Simpler sings for both would accurately portray what they sell, (sometimes) efficient service in the MTA's case, and simple tasty burgers & shakes for Shake Shack.
This is a Salon sign somewhere on the upper east side over by 3rd or 2nd Avenue. The logo is simple and dull, and I don't agree with the spaces in between each letter of the word "salon". I like the simple is better motto, but this is too extreme. The sign needs some color, and some life to to the words.
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